How can researchers communicate their work beyond academia in ways that are accessible, engaging, and impactful? Blogging has become an increasingly important tool for sharing ideas and building professional visibility, but getting started (and doing it well) can be challenging.

This webinar is for all researchers interested in expanding the reach and relevance of their research through accessible writing and designed to introduce participants to the fundamentals of blogging for non-academic audiences and to build practical skills for writing effective posts.

The session covers why blogging matters, how to identify audiences and platforms, and what makes a blog compelling from a communications and journalism perspective.

Participants will also hear from experienced academic bloggers reflecting on their own journeys, including why they chose to blog, what platforms they use, what blogging has contributed to their research and networks.